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Bernardine Wu


Bernardine Wu is an Executive Managing Director at OSF Digital, an end-to-end global digital transformation company. OSF Digital recently acquired FitForCommerce, a strategic consulting firm she founded in 2008, after many years of operational and strategic success in helping businesses accelerate growth through digital. She also co-founded The Innovation Office, the retail industry’s first innovation curation service, and The Omnichannel Retail Index, the industry benchmarking standard. She is a frequent speaker, writer, and thought leader for the industry’s de facto resources including NRF, Shoptalk, Retail Leaders Circle, Women in Retail Leadership Circle. She has served on the NRF Board, NRF Digital Council, NRF Awards Committee, and other retail organizations. 

Bernardine co-founded both Women in Ecommerce and Women in Sustainable Retail communities which gave rise to Women in Retail events and the Leadership Circle. She is also Global Chair Emerita of Women of Dartmouth, founded the ‘INSPIRE: Women of Dartmouth Stories’ program as well as the Women of Dartmouth Summit series for her beloved alma mater.

Bernardine has extensive business, finance, technology, and digital experience rooted in Wall Street and successful history working in the retail and ecommerce industry for several leading companies. Bernardine co-founded SiteAcuity, a provider of online marketing and CRM software, and launched Venda North America, the first global SaaS ecommerce platform provider. Prior to entering online retail, Bernardine was an executive-level consultant on projects tied to increasing revenues, restructuring costs, and maximizing organizational efficiency at a variety of financial institutions including the New York Stock Exchange. Before that, Bernardine managed the B2B ecommerce business unit at OptiMark, Inc., a provider of advanced matching engine and exchange technology. Bernardine also held senior technology and operations management positions at brokerage firms Salomon Brothers and Jefferies & Company and began her professional life at Accenture.

Bernardine Wu
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